Our Leadership
We challenge the expected, cross disciplines, and build with intent driven by real culture, sharp design, and human connection.
Dillon Denardo
Founder/Managing PartnerWith over two decades as an athlete across snowboarding, skiing, skateboarding, and surfing, Dillon brings authentic culture, deep industry relationships, and lived experience to the core of Threadline Collective. Backed by certifications from Google and Meta, he leads brand activations, athlete partnerships, and the strategic direction behind the collective’s marketing and creative initiatives. As founder, Dillon operates across every layer of the business, from brand strategy and campaign development to content capture, video and photo editing, ensuring each project moves from vision to execution with clarity, precision, and cultural relevance.
Leo Herrera III
Athlete PartnerLeo Herrera III is a high-level competitor turned creator, known as the Connected Golfer for blending elite play, coaching insight, and media into dynamic exhibition experiences. A former top-20 ranked junior, Division I athlete, and USGA Four-Ball Champion, he now produces golf-driven entertainment and leads corporate exhibition events through Quality Play Golf. Through his Stay Connected Podcast, Leo highlights innovation, mentorship, and the evolving culture of the game, positioning himself at the intersection of performance and influence.
Alexis Hay
Social Media PartnerWith over a decade of experience, Alexis has developed digital strategies for clients including Sergio Garcia and Chelsea Handler. She produced and directed campaigns for global television events such as The Oscars and the Billboard Music Awards. Founder of HIA Digital, she specializes in branding and social media strategy. HIA operates as Threadline Collective’s exclusive social media partner, guiding digital presence and platform execution with clarity and intention.
Jesse Richmond
Media DirectorPortland based videographer and photographer Jesse brings nearly a decade of experience capturing culture in motion across fashion, commercial, lifestyle, and music. His work includes leading campaign production for Nike’s SNKRS app, delivering music driven visuals for Sony Music Entertainment, and producing immersive experiences such as Threadline Collective’s Culture Flow, all unified by cinematic precision and creative depth. Jesse’s approach blends refined execution with instinctive storytelling, creating visuals that feel dynamic, intentional, and alive.
James Neebling
Creative Media ProducerSouth Florida based creative James Neebling brings an unmistakable energy to every production, fueled by his passion for surfing, boating, and capturing content in motion. With a natural instinct for visual storytelling and real world presence, he plays a key role in shaping dynamic, culture driven content across Threadline projects. Currently completing law school with a focus on sports law, James brings a rare blend of creative instinct and strategic perspective that strengthens both our productions and long term vision.
Ariel Jose
Creative Media ProducerAriel Jose is a cinematic storyteller with over a decade in the entertainment industry, blending acting, writing, and digital craft into work that feels intentional and real. With a foundation in performance and hands-on production expertise in the Adobe Suite, he transforms ideas into immersive visual experiences designed to connect and command attention.