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The Collective

Threadline Collective is a culture-led marketing agency powered by three pillars: Experiential Events & Brand Activations, Athlete, Influencer & Creator Network, and Digital Marketing & Creative Media. We connect brands, athletes, and communities through experiences, storytelling, and strategy built to move culture forward.

What We Do

Our Approach

Our approach is rooted in culture and guided by strategy. We begin by understanding the communities behind the audience, then build integrated work across live experiences, athlete and creator partnerships, and digital media that feels real, relevant, and effective.

Everything we create is tailored to help brands connect authentically, build community, and move culture forward.

Trusted by Good People

A football player from the New England Patriots, wearing a navy blue jersey with the number 50, white gloves, and a white helmet with a red faceguard, waving at the crowd after a game.

“Working with Threadline Collective has truly been a wonderful experience. The Team clearly loves what they do and are incredible at it. They bring fresh ideas, a sharp strategy, and always keep things moving forward. Plus, they’re real, they care, and they know how to make a splash. If you want a team that’s always in your corner, look no further!”

Michigan All-Big Ten & MVP, NFL Standout, Entrepreneur

Chase Winovich

Ryan Evert of Malbon Golf, Kyle Allen from the Detroit Lions, The Connected Golfer, and Dillon Denardo Tee Off on a beautiful southern california golf course
Malik Beasley and The Connected Golfer with Threadline Collective Founder Dillon Denardo at Trump Doral Golf Course on a bright sunny day with a few cloud in the background
The Headband Golfer, The Connected Golfer and Dillon Denardo at the highest golf course in the world happily posing for a picture on the tee box
Bob Does Sports and Joey Cold Cuts surround Dillon Denardo on the tee box of the 16th hole at the Waste Management Open on Celebrity Day
jamie Foy, Skam Dust, and Dillon Denardo happily pose for a picture together at Lot 11 in Miami

Meet the

Founders

A woman and a man sitting on a white circular bench against a plain white background, both wearing black clothing and blue and white Nike sneakers, smiling at the camera.

Threadline Collective was founded with a shared belief in the power of sport, culture, and authentic connection. Connected through family for many years, Dillon and Antonia came together in the early stages to help shape the foundation of the collective.

Dillon brought a long-standing background in action sports, athlete relationships, and culture-led brand work, while Antonia contributed digital strategy insight and platform experience that supported Threadline’s early development. Together, those perspectives helped establish the vision and direction of the brand.

As Threadline evolved, the company grew into a culture-led marketing agency built on collaboration, creativity, and community. Today, Threadline continues forward delivering work across live brand experiences, athlete and creator partnerships, and digital marketing and creative media, with a focus on relevance, connection, and long-term impact.